Are People Finding Your Content? Boost Traffic With Good Keyword Research

Finding Niche KeywordsWhat is one of the most important things you can do to help your content rank well on the search engines?  The answer is keyword research.  Keyword research is a very critical part of SEO.  Producing content with the wrong keywords can result in a lot of wasted time and effort.  Even if your content is top notch and of the highest quality, if it can’t be found in the search engines, you may as well just throw in the towel.

One of the best tools for researching keywords is actually a free tool provide by Google.  Its the Google Adwords Keyoword Tool.  With this tool you can get an idea of the approximate search volume for a keyword or keyprase along with other related keywords.  It will also show you the competition level of keywords so you can get an idea of how difficult it would be to compete for good search ranking positions.

So go ahead and give it a try. Check out the video below for a quick demonstration.



  1. Vivek Singh says:

    I coudn’t find one answer, why people are talking about keyword when google search is independent of keyword meta.

    Also when there are thousands of result are already available on the web for a keyword then how a newbie can use that keyword to drive traffic,.

    Vivek Singh @

    • You are correct; Google does not put much emphasis on keyword meta tags. However, it is a good idea to use them anyway since there is always the possibility that other search engines will take them into account.

      Optimizing your content for proper keywords goes much deeper than just meta tags. To get the best results, your keywords need to be used in the title of your webpage, titles of your article or blog post and several times within article body. Also, if you have images, you can add your keyword to the alt tag of the image. Just be careful not to use them too often or the search engines may think you are spamming.

      Good search engine rankings are dependent on many different factors. Namely how many other websites are out there competing for the same keyword, the quality of content on your site compared to the others and how many quality backlinks your site has compared to the other competing sites.

      Hopefully this helped answer your questions.

  2. You are aware that Google is about to update their algorithm and penalize sites that overdo it on the SEO. They want natural, free-flowing content that doesn’t sound like a robot wrote it.

    Not to say that keywords aren’t important, but it seems like Google is really trying to give people who just write good content the upper hand.

  3. I do agree with you that keyword research is the first and important step on doing SEO, if we do it the right way, we can boost traffic to our blog effectively, however, not all of us know how to do it.

  4. Hi Justin. Just ‘found’ your website. And looked of course at some video’s that are interesting. I have a question on the Key Word tool and research method. In the video it says (additional) to use the ‘exact’ method. Later in the video you use the “” to see how many results the keyword gives you. Is that the correct way ? I mean by using the exact method, should i still use the “” to see how many results it gives me ?
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    • Very good questions Leo, thanks for your comment. Searching Google with a phrase surrounded in quotes really has nothing to do with the Exact match search in the Google Keyword Tool. It just gives you a general idea of the number of websites out there that use that same key phrase (although the number Google gives you is not completely accurate). Since content titles play a very big role in SEO you could also do a similar search by only searching titles. You would do this by entering intitle:”KEY PHRASE” in a Google search.

      At the time when I created the video I didn’t really see much of a difference between using phrase match or exact match in the Google Keyword Tool. Later I learned that it really depends on the key phrase you are searching and many times you will get much more accurate results with an exact match search. For example, searching “best video games” with phrase match would give results like: “best Android video games”, “best Xbox video games”, “best video stores that sell games”, etc. An exact match search will give results only for “best video games”.

      Finding good keywords is basically a two step process. First you find keywords with many searches (Google Keyword Tool). You then have to check the competing sites (Google search) to see if you even stand a chance to rank for those keywords.

      I hope this makes sense.

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