How to Choose a Domain Name that ROCKS!!!

choose a domain that rocks
Okay, so after many painstaking hours of researching keywords and niches, you’ve finally narrowed your search down to a niche that you’re sure will be a real bread-winner.  The next step is to choose a domain name.


This shouldn’t be just any domain name.  This is the first impression most people will see when they visit your website, not to mention referral links from other websites.  It can also play a great big factor in your site’s SEO (or Search Engine Optimization if you just landed on Earth).  That’s right.  Search engines tend to favor sites with the main keywords included in the domain.

The process to choose a domain name is fairly simple, but you have to put some considerable thought into it.  Why?  Because once your site is pretty well established, you’re stuck with it for the long haul…  That is unless you want to start all over again.

Begin by deciding what type of site you are going to build.  Are you trying to build up a brand, promote a product or build a keyword rich authority site?

What’s the difference?

A site designed to build up a brand name usually uses a company’s brand name or similar for the domain.  An example of this would be, if you’re name were Greg and you are starting a blog about gardening, you might choose a domain name like  This domain is designed to promote the brand “Gardening with Greg”.  This site, uses a “brand building” domain name as well.

If you were building a website for a local business with a physical storefront, usually you will want to use a “brand building” domain name because a lot of people will use the internet to search for the actual name of the business (or brand) in addition to the products and services that business offers.

keyword rich imageA keyword rich authority site on the other hand will have a domain name that exactly matches the main keyword targeted for that site (or close to it).  If you want people to find your site for the key phrase:  “garden fresh salsa recipes” then you would want the domain of your authority site to be “” or “” etc.  You would then keep adding more and more “high quality” content to the site using a variation of your main key phrase with each new piece of content added.

There is a lot of potential with authority sites.  If they are built correctly and use the proper SEO techniques, they can make a lot of passive income simply by adding Adsense or Amazon affiliate links to the content.

CLICK HERE to learn how to make over $100k per year building authority sites

Another thing to consider is the potential growth of your website over time.  For example, may have worked for a micro niche site prior to the Google zoo updates (Panda & Penguin), but if you’re building large authority site, then a domain such as may allow for more possibilities to expand the content offered.

An authority site usually has a bare minimum of 20 articles, but the more the better.  Do you think you could write 20 unique articles about hippie wedding dresses?  Maybe you could but I know I would have a very difficult time.

On the other hand, the keyword “unique wedding dresses” offers a much more broad range of micro niche keywords within itself.  You could write articles targeting keywords such as hippie wedding dresses, camouflage wedding dresses, wedding dresses for the beach, duct tape wedding dresses, etc., because each of these keywords fall under the “unique wedding dresses” topic.  More of these types of  keywords can easily be discovered using Google Suggest or the Google Keyword Tool as shown in the above video.

What if my site will be used for promoting a popular affiliate product or brand?

Promote away but be careful when choosing your domain name.  Unless you have written permission from the source, stay away from using product names or brand names that you don’t own the rights to.

Wouldn’t it suck to be making $100 per day from your “” site when you receive a Cease and Desist letter from Amazon and are forced to delete the domain name?

Spencer Haws over at Niche Pursuits wrote an excellent article explaining why he no longer takes the risk with buying branded domain names.  He also gives some great alternatives.  You can read his article here:

Does the top-level domain extension really matter?

choose a domain name imageShort answer: Yes!

When people think about a website or the internet in general, one of the first things to pop in their minds is “.com”.  This is because the “.com” extension is and always has been the most popular website extension.

You may find that a lot of your visitors may arrive at your site by directly typing your domain name into the address bar of their web browser as opposed to search engines or referrals from another site.  If these visitors type the wrong web extension, you could be missing out on paying customers who cannot find your site or worse yet, arrive at a competitor’s site with their wallets wide open.

If the .com domain name you want is not available try contacting the owner and see if they would be willing to sell it.  Be prepared to pay a premium price though.

Another thing you can do is add a prefix or suffix to the domain you are after.  If is not available then maybe consider, or

If you’ve exhausted all ends and absolutely cannot find a .com domain for your site, your next choice should be .net and .org in that order.  Obviously if you are trying to build a brand, you may seriously want to consider buying all three and setting up the .net and .org to redirect to the .com extension.  This will eliminate the possibility of someone setting up a site on one of these other domains in effort to try to get a portion of your visitors.

Unless you are designing a website for a government agency (.gov) or an educational institution (.edu), stay away from the cheaper, lesser known domain names such as .biz or .info.  These may cost you as little as $2 – $3 to register but people know they are cheap and will therefore make you and your brand appear cheap as well.

Country specific top-level domains such as .ca (Canada) or .uk (United Kingdom) may be used if your site will only be targeting visitors within those countries, otherwise stick with a .com.

A Super Cool Tool

A while back Keith Everett of did a great video tutorial about how to use “Bust a Name” to discover domain names that most people would overlook.  Check out his video below and give him a big ole’ “like” if he helped you out.


Can I choose a domain name with a hyphen?

I’ve heard somewhere that the general rule of thumb is to use no more than two hyphens in a domain name.  I tend to agree with that but if possible, lose them completely.  The idea is to make the domain name as easy to remember as possible.  This is especially true if you plan to do a lot of offline promotion with classifieds or yellow page ads, business cards or especially radio where you expect your visitors to type your domain into a web browser.

In some cases however, a hyphen will break up multiple words of a domain making it actually easier to read and remember.  Just use discretion and always be thinking of ways to make it easier for the end user.

Speaking of making it easier, try to keep your domain name to no longer than 25 characters although shorter would even be better.  Also avoid abbreviations and using numbers in place of words.  For example: or  Remember, make it easy for people to find and remember your site.

ALERT! Cost savings ahead

domain name cost savings imageBefore you go out and spend your hard earned money for a full priced domain name, check to see if there are any coupons out there that you can use to discount your order.  I buy my domains from and I can’t speak for some of the other domain registrars but GoDaddy offers coupons and discount codes on a regular basis.  I’ve seen discounts of up to 30% off your order with no minimum purchase.

Just do a Google search for “GoDaddy coupon codes” (or Namecheap, etc) and see what you can find.  I’ve never paid full price for my domain names and you shouldn’t either.

In Conclusion…

Definitely invest some thought and research when you choose a domain name for your website.  Otherwise you may regret it later down the road.  Decide early on if you will be building a brand name or go the route of the authority site.  Try to find a .com over all other top-level-domains and always be thinking about ways to make the domain name easy to type and remember for the end user.  Oh yeah, and don’t forget to take advantage of coupons and discounts whenever possible.

Leave me a comment below to let me know what you think.


  1. Great article Justin. I have found always try and use domains with no hyphens seem to work a bit better. Also don’t forget that you can use other country domains instead of just the normal .coms, .net etc.
    My favourite is the Coco Islands which is the domain .cc
    Paul recently posted..5 Simple Steps To Getting Anything Done!My Profile

    • True, there are plenty of domains out there to choose from especially if you include all the country specific TLD’s. However for all around global SEO, .com is usually the best choice. Thank you for your comment Paul.

  2. Thank you Justin for explaining the rocking domain here-sometimes we forget as marketers to include keywords and such and this has helped me to make a note for myself as a reminder. Actually I had to choose a domain with hyphens and it’s been pretty good-At first I was worried, but so far it has worked out well for me.
    Wanda Rawlins recently posted..What’s New in Social Media | Wanda Rawlins OnlineMy Profile

    • You shouldn’t have problems with hyphens. Some people say they will hurt SEO but I can’t see Google penalizing you for using them. I think it’s really more about making it easier to communicate your domain name verbally, in a radio ad or podcast for instance.

  3. Keith Everett says:

    Nice article Justin, a very in depth piece on what to look for when buying domains, lot’s of great tips in there.


  4. Donna Amphlett says:

    Hey Justin, loving your blog. Great article, really helpful. On the subject of GoDaddy, if you are looking to purchase a domain name: Go to GoDaddy, start the order & purchase process but do not complete the transaction. Within 24 hours or so, GoDaddy will email you and offer a 30% discount to complete the process. Works everytime – really helps if buying in bulk:)
    Donna Amphlett recently posted..The Key Stages of Personal Development for the Busy Mums of TodayMy Profile

  5. What are you thoughts on .TV domains..? I’m in to Video and I’ve noticed a lot of online video yrom YouTube etc on TV. With advent of SMART TV and INTERACTIVE TV on the way I bought the Domain => VideoOn.TV be interested to hear you’re comments… Cheers – Steve

    • Great point Steve. I don’t know a whole lot about .TV domains. I just know there are some big-time companies purchasing these domains for their own video shows and such. In my opinion it’s difficult to determine at this point if these domains are really going to “take-off” if you will, but if you already have one and you are planning on running your own video show, then I would definitely hang onto it.

      You can check this out for more info:

      Thanks for your comment.

  6. Great post. Have to disagree a little bit, though. If you’re building an authority site and can’t find (or afford) a. com domain name that fits your needs, I think .org domain would be the second best option (in some cases maybe even better than the .com), because .ORG extension has a lot of inherent trust value in it due to its nature. Yeah, hair-splitting maybe, but something to consider.

    Anyway, you’re absolutely right that domain name extension matters because online it’s all about trust, especially if you’re doing ecommerce. In fact, Microsoft and Stanford Uni. released a study called Domain Bias which examines exactly that. In short: a short (under 10 ch.) .com domain name is the best bet when it comes to attracting trust (and clicks).

    p.s. Google Zoo updates, haven’t heard that before 🙂

    • You make an excellent point, the .org domains were originally intended for non-profit organizations so the trust value could be considered higher. However, as of recently many low quality sites have been created using .org domains due to their lower cost and availability. This could eventually (if it hasn’t already) put a big dent in the whole trust value thing.

      Whether there is any SEO advantage to a .org or .net, is difficult to say. When choosing between these two it’s really just a matter of personal preference. Either way a .com should always be your first choice.

      Thanks for your comment.

  7. Roll Tide says:

    Great article Justin, I found this article very interesting.

  8. very good info!

    but still i am having hard time finding a domain for whatever i want to open,is a website full…


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