By default, WordPress puts dates on all blog posts. This is perfectly fine if you run a news feed or blog about current events such as politics, sports or celebrity gossip. But what if your blog publishes quality content that stays fresh for months, or even years? Putting dates on this type of blog makes about as much sense as putting an expiration date on a box of Twinkies (which apparently they do by the way).
Many readers will check the date of an article or blog post prior to reading it to ensure they are reading current, fresh material. If a reader comes to one of your blog posts dated a year or even several months ago, chances are they may see the date and back out of your website to search for a more current article, even if your content is still relevant.
By removing the dates from your posts, visitors have no way of knowing when articles were posted unless they check the dates on the first several comments. As a result you may notice visitors staying longer on your site and therefore a decreasing bounce rate, especially on older posts.
There are several ways you can remove the dates from your blog. I find the easiest way is with a free WordPress plugin called Date Exclusion SEO. This plugin is easily installed and configured from inside your WordPress admin. You can also download it here and use an FTP program such as FileZilla to move it to the plugins directory of your blog.
Configuring Date Exclusion SEO is easy. You have the choice to remove dates from either all posts or specific post IDs as well as tag pages, category pages and the front page. You can also set the dates to be removed after a certain number of days.
Check out the video below for a demonstration of the plugin and feel free to share or comment if you found this tip helpful.