Although Google is by far the most used search engine in the world, most people do not take full advantage of all the powerful search features that “Big G” offers. It is very easy to just enter a simple search phrase and hit enter. While many times this will work just fine, occasionally we need to super-charge our search queries to get the results we are after.
Here is a list of some of my favorite Google search tricks to aid in your internet marketing efforts. Feel free to tweak the example search queries to suit your needs.
When using the “intitle:” operator in a search query, the keyword or phrase must show up in the title of a web page.
The “intext:” operator is the opposite of “intitle:”. It looks for the keyword or phrase in the website’s text and ignores the title, URL and link descriptions.
Using “site:” along with a website domain will allow you to perform searches within the specified website.
The “inurl:” operator restricts search results to websites where your keyword or phrase appears only in the site’s URL.
Using “link:” with a website domain will show results that link to the specified page. This is useful for finding active backlinks to a specific website.
Restricts results to the anchor text of links to a webpage. This is the link text not the URL itself.
This is one of my favorites. It returns search results of documents with the specified file type extension. This can be very useful to find free eBooks and reports about specific subjects. Use “ppt” in place of “pdf” to find PowerPoint presentations of any subject.
This will return search results that contain a number within the specified range. The syntax uses three periods between the two numbers to indicate the range.
By using a cache search with a website’s domain, Google will display a copy of the last time a webpage was indexed even if that site is no longer available. If Google ever returns a search result that appears to have nothing to do with your search keywords, try searching the cached version of that page instead.
If you work for a company that blocks certain websites, you may also be able to get around the filter by viewing the cached version of a website. Just keep in mind big brother may still be watching.
This operator will allow you to search within a specific date range. Note that the results are not of when the content was created but rather last indexed by Google.
Unfortunately in order for the search engine to recognize the dates, they need to be entered in as Julian dates, not Gregorian dates which we are all familiar with. For this reason, if you need to do daterange searches it may be best to use a conversion tool such as the FaganFinder searh engine interface: http://www.faganfinder.com/date/
The asterisks or star character indicates a wildcard for a single word.
The “plus” sign indicates words or phrases that should appear frequently within the search results. The results are ordered by the number of occurrences of the specified keyword.
The “minus” sign is used when you want to omit a certain word from the search results.
The vertical pipe character is used as a logical “OR” statement.
That’s all for now. What are your favorite Google search tricks? If you have one, consider leaving a comment. I’d love to hear about it.